Memorable Keywords
WHAT USERS SEARCH FOR & WHAT BUSINESS OFFERs!
Remember, marketing's a beast—let us do your research, wisely!
Remember, marketing's a beast—let us do your research, wisely!
Marketing keywords are terms or phrases related to products, services, industries, or customer needs. They play a significant role in digital marketing, SEO, content creation, and online advertising campaigns. Using relevant keywords helps businesses attract targeted traffic, improve search engine rankings, and enhance overall marketing effectiveness. :)
Positioning in Marketing refers to how a brand or product is perceived in the minds of consumers relative to competitors. It involves creating a unique and desirable image/identity for your offering in the market. Keywords play a vital role in communicating and reinforcing this positioning strategy. Positioning in marketing ALSO encompasses the consumer perception of product/services.
5 ways to find keywords:
1. Keyword Research Tools provide insights into search volumes, trends, competition levels and related keywords, helping you identify valuable keywords for marketing campaigns that align with brand positioning. Try Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer.
2. Competitor Analysis: Analyze their websites, content, and marketing strategies to identify keywords they are targeting. Tools like SEMrush and SpyFu can uncover competitor keywords and strategies, allowing you to refine your keyword targeting and maintain your brand's unique positioning.
3. Customer Feedback and Surveys: Gather insights from Cu feedback, surveys, reviews, and social media interactions. Pay attention to the language, phrases, & terms Cu use when discussing your products or industry. These insights can uncover valuable keywords reflecting customer interests and needs, aligning with your brand's positioning strategy.
4, Google Autocomplete and Related Searches help you discover popular search queries related to your industry or products. Additionally, explore the "Related Searches" section at the bottom of Google search results pages for additional keyword ideas relevant to your business and brand positioning.
5. Industry Forums and Communities: are where your target audience interacts. Observe discussions, questions, and topics of interest to identify common keywords and phrases used by your audience. Tools like Reddit, Quora, and industry-specific forums can be valuable resources for keyword discovery aligned with your brand's positioning and messaging.
Try these strategies, or let us do it for you! and uncover relevant and high-impact keywords to optimize your marketing efforts, improve visibility, & attract qualified leads to your business while maintaining a strong & consistent brand positioning in the market. We are Marketing Intent :)
Whether you seek to market products, rally support for a cause, or expand your brand's reach, the fundamental query persists: who are you? This initial inquiry serves as a pivotal point of engagement, captivating audiences and drawing them towards your content.
Customers seek a connection with the brand, craving authenticity and relatability.
Omitting personal insights can give the impression of deceit or insincerity, risking the credibility of your brand.
A marketing plan considers value proposition business AKA a promise of value. Your Customer is the business model. Benefits of the BUSINESS:
your company, is your proposition to the customer.
...it states how a product or brand solves the customer's problem.
SWOT is an acronym Strengths, Weaknesses, Opportunities & Threats.
This provides your company's big picture.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
PESTEL is an acronym for Political, Economic, Socio-Cultural, Technological, Legal, Environmental. A more complex analysis than the SWOT.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
Defining your organization's content through social media, websites, physical locations, complaints, compliments, etc. An informative research & strategic tool. Connecting content to a company's Core Values is the roadmap to enlightenment.
contact us: marketingintentworkshops@gmail.com
What are your competitor’s strengths, weaknesses, USP? The basic foundation of a good strategy is knowing what your competition is doing well.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
Demographics (Age, gender)
Psychographics (life style)
Behavioural (brand loyalties)
Geographic segmentation (McDonald's India does not sell beef products as it is against religious beliefs).
contact us: marketingintentworkshops@gmail.com
Qualitative Research & Focus Group expertise. Survey writing.
*Check out our Work Stress Life Questionnaire & Thank you again for participating.
contact us: marketingintentworkshops@gmail.com
email me: marketingintentworkshops@gmail.com
- Surveys & Questionnaires - Customer Interviews - Focus Groups - Social Media Monitoring
- Website Analytics - Purchase History
Segment Target Position
The STP marketing model is a handy roadmap for marketers to make their advertising plans. It helps them figure out what their customers want & then create messages that really speak to them. It's all about understanding your audience & tailoring your marketing.
Entering international markets can be a great opportunity for businesses looking to grow. Before diving into unfamiliar territories, businesses need to do their homework.
Market research is a big part of this. It means gathering and studying data about the market size, who the customers are, what they like to buy, and who else is selling similar things. Understanding all this helps businesses figure out if there's a demand for what they offer and if they can compete.
Feasibility studies are also important. They look at things like laws, infrastructure, culture, and costs to see if it's a good idea to enter a specific market. These studies help businesses understand the risks and rewards of going into a new place.
Talking directly to customers and experts through surveys, interviews, and focus groups is another way to gather useful information. This helps get a feel for what people really want and need in the new market.
Understanding the local culture is crucial!. Different places have different customs and ways of doing things, so it's important for businesses to know how to adapt their products and marketing to fit in.
And don't forget about the competition! By studying what other companies are doing in the new market, businesses can find opportunities to stand out and succeed.
All this research helps businesses make a solid plan for how to enter the market successfully. It's not just about selling a product – it's about knowing the market inside and out, and being ready to adapt to whatever comes their way. That's where Marketing Intent can be of service to you. Connect with us marketingintentworkshops@gmail.com
A competitive analysis involves collecting data on products, sales, and the marketing strategies of competitors within the same industry. This info helps businesses assess strengths, weaknesses, and their potential opportunities.
Understanding the market landscape through competitor analysis aids in making informed decisions to enhance industry future positioning. Frequent competitive analyses can offer numerous advantages:
Connect with us to kickstart your competitive analysis journey.
Leverage OUR resources to stand out in YOUR market! Feedback @ email marketingintentworkshops@gmail.com & we will talk scale, content & tasks!
by The Journal of Development Policy Review
You can access the article via these links:
In services firms, there is a need to use new strategies to build relationships, primarily because of the nature of services. When it comes to goods, it is easy to assess and maintain quality, but that's not the case with services. See our employee communications & customer service workshops below.
Because we believe that your employees directly impact your business' bottom line, WOM (word of mouth) and your Life Time Customer Value, we believe part of a Marketer's goal is to ensure your employees understand that they are the Face, voice and representative and that what they say, and how they say it is a skill that is worth developing. Contact us: marketingintentworkshops@gmail.com
Employee communication skills improve their interactions with customers and co-workers, both verbally and nonverbally. They lead to:
A positive customer experience is a competitive advantage that impacts your bottom line! Customers want more than the product purchase experience; they want a sense of enjoyment to accompany their spending. In truth, the customer experience is a complex one and it can be interpreted as personal, emotional, physical, intellectual and some say, even spiritual. It's entirely subjective!
https://forms.gle/u6EQiaZ9EkTvLuqk6
As a researcher it is Imperative that I collect data. Please share & Please fill out my 27 question PILOT STUDY questionnaire on WORK STRESS LIFE. It's an international questionnaire and all are welcomed. Ty (Takes 5 minutes)
Thank you so very much for taking the time to participate in the questionnaire Pilot Study as it more helpful than you can ever know.
A pilot study is a small-scale run that allows the author to analyze results & make corrections.
50 respondents from many countries completed the study (due to the author living abroad for years).
Timeline was the last 3 months, concluding at midnight 15/02/21.
Responses for the 10-WORK questions & the 10-LIFE questions were measured with the 5-point Likert scale.
WORK 5-point Likert scale: (1) Strongly disagree (2) Disagree (3) Neutral (4) Agree (5) Strongly agree.
LIFE 5-point Likert scale: (1) Strongly agree, (2) Agree, (3) Neutral, (4) Disagree, (5) Strongly disagree.
.
Notable results for study’s WORK section: highest numbers for Anxiety, Headaches and Covid.
Notable results for study's LIFE section: lowest numbers for Meditation, Breathing Exercises & Exercise.
DEMOGRAPHICS
The largest portion of respondents were from the age group 26-45 at 54%; The 61-75 age group were 2nd at 28%, while the 46-60 age group were 3rd at 16% and the 0-25 made up only 2% of respondents. Females represented 54% of respondents & males 46%.
62% of respondents were single, while 38% were married/common-law.
80% of respondents were employed with 14% of respondents are retired.
Contact marketingintentworkshops@gmail.com for further information regarding QUESTIONNAIRES.
"Kim gave me some truly valuable feedback to make my website more visually appealing as well as more informative for my clients.”
Nancy Chiasson, Visual Artist
👏👍 😊 The marketing plan by Kim Williamson is a document I refer back to time and time again. By providing focus and direction, I am quickly able to act and maintain traction. Nancy lives in Coxheath , NS https://nancychiassondesigns.square.site/
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