1. You are not passionate about service to community.
If marketing is not something you want to spend money on
Marketing takes time. It takes time to put our analysis tools to work. It takes time to digest the data and research. It takes time to write a user-friendly strategy for you that is succinct and that you like. If you don't, don't pay!
4. You can think of the 4th.
Because Marketing Works!
Knowledge gaps are uncovered when you tap marketing expertise.
Never compete based solely on price, as that is the least interesting culture you can effect.
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