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FOR IMMEDIATE RELEASE
Contact: Evergreen Writers Group: evergreenwritersgroup.manager@gmail.com
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Step Into the Otherworldly: Launch of Mystifying Moments: Stories and Poems by Nova Scotia Authors
Halifax, NS – Prepare to be enchanted, intrigued, and perhaps a little unnerved as the Evergreen Writers Group, in collaboration with Stone Cellar Publications, proudly launches their latest anthology, Mystifying Moments: Stories and Poems by Nova Scotia Authors. This captivating collection—four years in the making—is the group’s fourth anthology and promises something for every reader who dares to explore the extraordinary.
Join us on Saturday, December 21, 2024, from 3:00–4:30 PM at the Halifax Central Library, 3rd floor, room 301, for an unforgettable celebration of Nova Scotia’s literary talent. The event will feature author readings, book signings, a door prize draw, and an engaging Q&A session.
From ghostly encounters to spine-tingling fables, heart-stopping horror, and mind-bending science fiction, Mystifying Moments weaves together the voices of 23 authors, offering 45 spellbinding stories and poems that delve into the inexplicable and otherworldly.
Meet the Featured Authors:
• Kim Williamson: Author of The Shovelling Man Series (shovellingmanseries.com), Kim captures resilience and renewal in her thought-provoking stories.
• Maggie Vaughan: A short fiction and children’s story creator, Maggie has brought to life an intricate fictional family that continues to grow.
• R. F. Cook: Retired Dartmouth science/math teacher and author of the Eadaili & The Wanderer fantasy duology.
• Georgina Godfrey Lewis: Fantasy novelist and Halifax resident, working on her series Cutting Through Cacophony.
• Daniel Peters: Mathematician and creative mind, Daniel’s stories are as unpredictable as they are compelling.
• Catherine A. MacKenzie: Prolific writer of dark fiction, poetry, and novels including Wolves Don’t Knock and Mister Wolfe.
Why Attend? This author event is more than a book launch—it’s a gateway to the uncanny. Whether you’re a fan of eerie tales, fantastical worlds, or poignant poetry, Mystifying Moments offers a journey into the unknown.
Mark your calendars and join us as we celebrate the power of imagination and storytelling.
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Event Details:
• What: Launch of Mystifying Moments: Stories and Poems by Nova Scotia Authors
• When: Saturday, December 21, 2024, 3:00–4:30 PM
• Where: Halifax Central Library, 3rd floor, Room 301, Spring Garden Road, Halifax
• For more information, visit https://evergreenwritersgroup.wordpress.com/.
Influencers: Still a Thing, but Different
Gone are the days when influencers were people with pretty faces and large followings. Today’s influencers are virtual avatars, AI-generated personalities, and, occasionally, even pets with a penchant for product placement. (Looking at you, Mr. Whiskers, the cat who single-handedly boosted a feline food brand’s sales by 200%).
But beware, authenticity is key. Consumers can sniff out a fake endorsement faster than you can say “sponsored post.” So, while partnering with a holographic pop star might seem futuristic and cool, sometimes it’s the everyday human touch that resonates more.
The Heart of the Matter
Despite all the tech and trends, the heart of marketing remains unchanged: understanding and connecting with your audience. Sure, you can deploy a cohort of AI tools to predict buying behavior, but if you forget to add the human touch, you’re missing the point.
2024's Consumers want genuine connections! They want to know that behind the algorithms and data points, there are real people who care about their needs and values. So, while you’re busy creating the next viral meme or leveraging the latest AI trend, don’t forget to add some empathy and authenticity.
Marketing in 2024 is a blend of cutting-edge technology and the human connection. It’s a space where memes, AI, and authenticity coexist with the potential for magic. So, go forth, marketers and remember: laugh at the memes, leverage the AI, but never lose the human touch. After all, even in 2024, it’s the heart that counts.
Whether you seek to market products, rally support for a cause, or expand your brand's reach, the fundamental query persists: who are you? This initial inquiry serves as a pivotal point of engagement, captivating audiences and drawing them towards your content.
Social proof in marketing refers to the psychological phenomenon where people are influenced by the actions, opinions, or endorsements of others when making decisions.
A marketing plan considers value proposition business AKA a promise of value. Your Customer is the business model. Benefits of the BUSINESS:
your company, is your proposition to the customer.
...it states how a product or brand solves the customer's problem.
SWOT is an acronym Strengths, Weaknesses, Opportunities & Threats.
This provides your company's big picture.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
PESTEL is an acronym for Political, Economic, Socio-Cultural, Technological, Legal, Environmental. A more complex analysis than the SWOT.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
Defining your organization's content through social media, websites, physical locations, complaints, compliments, etc. An informative research & strategic tool. Connecting content to a company's Core Values is the roadmap to enlightenment.
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What are your competitor’s strengths, weaknesses, USP? The basic foundation of a good strategy is knowing what your competition is doing well.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
Demographics (Age, gender)
Psychographics (life style)
Behavioural (brand loyalties)
Geographic segmentation (McDonald's India does not sell beef products as it is against religious beliefs).
contact us: marketingintentworkshops@gmail.com
Qualitative Research & Focus Group expertise. Survey writing.
*Check out our Work Stress Life Questionnaire & Thank you again for participating.
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email me: marketingintentworkshops@gmail.com
- Surveys & Questionnaires - Customer Interviews - Focus Groups - Social Media Monitoring
- Website Analytics - Purchase History
Segment Target Position
The STP marketing model is a handy roadmap for marketers to make their advertising plans. It helps them figure out what their customers want & then create messages that really speak to them. It's all about understanding your audience & tailoring your marketing.
A competitive analysis involves collecting data on products, sales, and the marketing strategies of competitors within the same industry. This info helps businesses assess strengths, weaknesses, and their potential opportunities.
Understanding the market landscape through competitor analysis aids in making informed decisions to enhance industry future positioning. Frequent competitive analyses can offer numerous advantages:
Connect with us to kickstart your competitive analysis journey.
Leverage OUR resources to stand out in YOUR market! Feedback @ email marketingintentworkshops@gmail.com & we will talk scale, content & tasks!
by The Journal of Development Policy Review
You can access the article via these links:
In services firms, there is a need to use new strategies to build relationships, primarily because of the nature of services. When it comes to goods, it is easy to assess and maintain quality, but that's not the case with services. See our employee communications & customer service workshops below.
Because we believe that your employees directly impact your business' bottom line, WOM (word of mouth) and your Life Time Customer Value, we believe part of a Marketer's goal is to ensure your employees understand that they are the Face, voice and representative and that what they say, and how they say it is a skill that is worth developing. Contact us: marketingintentworkshops@gmail.com
Employee communication skills improve their interactions with customers and co-workers, both verbally and nonverbally. They lead to:
A positive customer experience is a competitive advantage that impacts your bottom line! Customers want more than the product purchase experience; they want a sense of enjoyment to accompany their spending. In truth, the customer experience is a complex one and it can be interpreted as personal, emotional, physical, intellectual and some say, even spiritual. It's entirely subjective!
https://forms.gle/u6EQiaZ9EkTvLuqk6
As a researcher it is Imperative that I collect data. Please share & Please fill out my 27 question PILOT STUDY questionnaire on WORK STRESS LIFE. It's an international questionnaire and all are welcomed. Ty (Takes 5 minutes)
Thank you so very much for taking the time to participate in the questionnaire Pilot Study as it more helpful than you can ever know.
A pilot study is a small-scale run that allows the author to analyze results & make corrections.
50 respondents from many countries completed the study (due to the author living abroad for years).
Timeline was the last 3 months, concluding at midnight 15/02/21.
Responses for the 10-WORK questions & the 10-LIFE questions were measured with the 5-point Likert scale.
WORK 5-point Likert scale: (1) Strongly disagree (2) Disagree (3) Neutral (4) Agree (5) Strongly agree.
LIFE 5-point Likert scale: (1) Strongly agree, (2) Agree, (3) Neutral, (4) Disagree, (5) Strongly disagree.
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Notable results for study’s WORK section: highest numbers for Anxiety, Headaches and Covid.
Notable results for study's LIFE section: lowest numbers for Meditation, Breathing Exercises & Exercise.
DEMOGRAPHICS
The largest portion of respondents were from the age group 26-45 at 54%; The 61-75 age group were 2nd at 28%, while the 46-60 age group were 3rd at 16% and the 0-25 made up only 2% of respondents. Females represented 54% of respondents & males 46%.
62% of respondents were single, while 38% were married/common-law.
80% of respondents were employed with 14% of respondents are retired.
Contact marketingintentworkshops@gmail.com for further information regarding QUESTIONNAIRES.
"Kim gave me some truly valuable feedback to make my website more visually appealing as well as more informative for my clients.”
Nancy Chiasson, Visual Artist
👏👍 😊 The marketing plan by Kim Williamson is a document I refer back to time and time again. By providing focus and direction, I am quickly able to act and maintain traction. Nancy lives in Coxheath , NS https://nancychiassondesigns.square.site/
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