social proof boosts trust
and credibility
and it also drives conversions & fosters long-term customer relationships.
and it also drives conversions & fosters long-term customer relationships.
Imagine your neighbor starts knocking on your door every Sunday to show you their fridge contents. "Look, no rotten apples here!" While this might get awkward quickly, the concept is spot on. Radical transparency is about opening up—let people see the behind-the-scenes of decisions and actions. Whether it's a company revealing its production process or a politician sharing their decision-making thought bubble, showing the journey rather than just the destination fosters trust. It’s like Instagram Stories for real life—filter-free and fabulous.
Remember that time you went on and on about your cat’s new trick, and your friend listened, eyes wide with amazement? That’s empathy in action. To boost social trust, turn listening into your secret weapon. Actively listen to others’ concerns and ideas without immediately plotting your response or checking your phone. Empathy shows you care about people as more than just background characters in the movie of your life.
Ever had a friend who shows up 15 minutes late every single time? Annoying, right? Consistency is the unsung hero of trust. If you want to be trusted, be reliable. This means doing what you say you will, every time, without fail. Whether it's meeting deadlines, keeping promises, or just being there when you're needed, consistency turns you into a trust magnet. Think of yourself as the human equivalent of a perfectly brewed cup of coffee—dependable, comforting, and essential for starting the day right.
Whether you seek to market products, rally support for a cause, or expand your brand's reach, the fundamental query persists: who are you? This initial inquiry serves as a pivotal point of engagement, captivating audiences and drawing them towards your content.
Customers seek a connection with the brand, craving authenticity and relatability.
Omitting personal insights can give the impression of deceit or insincerity, risking the credibility of your brand.
A marketing plan considers value proposition business AKA a promise of value. Your Customer is the business model. Benefits of the BUSINESS:
your company, is your proposition to the customer.
...it states how a product or brand solves the customer's problem.
SWOT is an acronym Strengths, Weaknesses, Opportunities & Threats.
This provides your company's big picture.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
PESTEL is an acronym for Political, Economic, Socio-Cultural, Technological, Legal, Environmental. A more complex analysis than the SWOT.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
Defining your organization's content through social media, websites, physical locations, complaints, compliments, etc. An informative research & strategic tool. Connecting content to a company's Core Values is the roadmap to enlightenment.
contact us: marketingintentworkshops@gmail.com
What are your competitor’s strengths, weaknesses, USP? The basic foundation of a good strategy is knowing what your competition is doing well.
*Download template at the bottom of the site.
contact us: marketingintentworkshops@gmail.com
Demographics (Age, gender)
Psychographics (life style)
Behavioural (brand loyalties)
Geographic segmentation (McDonald's India does not sell beef products as it is against religious beliefs).
contact us: marketingintentworkshops@gmail.com
Qualitative Research & Focus Group expertise. Survey writing.
*Check out our Work Stress Life Questionnaire & Thank you again for participating.
contact us: marketingintentworkshops@gmail.com
email me: marketingintentworkshops@gmail.com
- Surveys & Questionnaires - Customer Interviews - Focus Groups - Social Media Monitoring
- Website Analytics - Purchase History
Segment Target Position
The STP marketing model is a handy roadmap for marketers to make their advertising plans. It helps them figure out what their customers want & then create messages that really speak to them. It's all about understanding your audience & tailoring your marketing.
Entering international markets can be a great opportunity for businesses looking to grow. Before diving into unfamiliar territories, businesses need to do their homework.
Market research is a big part of this. It means gathering and studying data about the market size, who the customers are, what they like to buy, and who else is selling similar things. Understanding all this helps businesses figure out if there's a demand for what they offer and if they can compete.
Feasibility studies are also important. They look at things like laws, infrastructure, culture, and costs to see if it's a good idea to enter a specific market. These studies help businesses understand the risks and rewards of going into a new place.
Talking directly to customers and experts through surveys, interviews, and focus groups is another way to gather useful information. This helps get a feel for what people really want and need in the new market.
Understanding the local culture is crucial!. Different places have different customs and ways of doing things, so it's important for businesses to know how to adapt their products and marketing to fit in.
And don't forget about the competition! By studying what other companies are doing in the new market, businesses can find opportunities to stand out and succeed.
All this research helps businesses make a solid plan for how to enter the market successfully. It's not just about selling a product – it's about knowing the market inside and out, and being ready to adapt to whatever comes their way. That's where Marketing Intent can be of service to you. Connect with us marketingintentworkshops@gmail.com
A competitive analysis involves collecting data on products, sales, and the marketing strategies of competitors within the same industry. This info helps businesses assess strengths, weaknesses, and their potential opportunities.
Understanding the market landscape through competitor analysis aids in making informed decisions to enhance industry future positioning. Frequent competitive analyses can offer numerous advantages:
Connect with us to kickstart your competitive analysis journey.
Leverage OUR resources to stand out in YOUR market! Feedback @ email marketingintentworkshops@gmail.com & we will talk scale, content & tasks!
by The Journal of Development Policy Review
You can access the article via these links:
In services firms, there is a need to use new strategies to build relationships, primarily because of the nature of services. When it comes to goods, it is easy to assess and maintain quality, but that's not the case with services. See our employee communications & customer service workshops below.
Because we believe that your employees directly impact your business' bottom line, WOM (word of mouth) and your Life Time Customer Value, we believe part of a Marketer's goal is to ensure your employees understand that they are the Face, voice and representative and that what they say, and how they say it is a skill that is worth developing. Contact us: marketingintentworkshops@gmail.com
Employee communication skills improve their interactions with customers and co-workers, both verbally and nonverbally. They lead to:
A positive customer experience is a competitive advantage that impacts your bottom line! Customers want more than the product purchase experience; they want a sense of enjoyment to accompany their spending. In truth, the customer experience is a complex one and it can be interpreted as personal, emotional, physical, intellectual and some say, even spiritual. It's entirely subjective!
https://forms.gle/u6EQiaZ9EkTvLuqk6
As a researcher it is Imperative that I collect data. Please share & Please fill out my 27 question PILOT STUDY questionnaire on WORK STRESS LIFE. It's an international questionnaire and all are welcomed. Ty (Takes 5 minutes)
Thank you so very much for taking the time to participate in the questionnaire Pilot Study as it more helpful than you can ever know.
A pilot study is a small-scale run that allows the author to analyze results & make corrections.
50 respondents from many countries completed the study (due to the author living abroad for years).
Timeline was the last 3 months, concluding at midnight 15/02/21.
Responses for the 10-WORK questions & the 10-LIFE questions were measured with the 5-point Likert scale.
WORK 5-point Likert scale: (1) Strongly disagree (2) Disagree (3) Neutral (4) Agree (5) Strongly agree.
LIFE 5-point Likert scale: (1) Strongly agree, (2) Agree, (3) Neutral, (4) Disagree, (5) Strongly disagree.
.
Notable results for study’s WORK section: highest numbers for Anxiety, Headaches and Covid.
Notable results for study's LIFE section: lowest numbers for Meditation, Breathing Exercises & Exercise.
DEMOGRAPHICS
The largest portion of respondents were from the age group 26-45 at 54%; The 61-75 age group were 2nd at 28%, while the 46-60 age group were 3rd at 16% and the 0-25 made up only 2% of respondents. Females represented 54% of respondents & males 46%.
62% of respondents were single, while 38% were married/common-law.
80% of respondents were employed with 14% of respondents are retired.
Contact marketingintentworkshops@gmail.com for further information regarding QUESTIONNAIRES.
"Kim gave me some truly valuable feedback to make my website more visually appealing as well as more informative for my clients.”
Nancy Chiasson, Visual Artist
👏👍 😊 The marketing plan by Kim Williamson is a document I refer back to time and time again. By providing focus and direction, I am quickly able to act and maintain traction. Nancy lives in Coxheath , NS https://nancychiassondesigns.square.site/
Copyright © 2024 Marketing Intent & Workshops - All Rights Reserved.
Powered by GoDaddy Website Builder
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.